hello!

Part dreamer, part photographer, and full time brand strategist.

With a degree in Economics from Duke University and a Masters in Visual Brand Design from Domus Academy in Milan, I have broad category experience at startups, agencies, and in house, as well as internationally. I’ve worked with brands from Dolby to Wells Fargo, HP to Barbie, and on Unilever and food CPG brands.

 

WHAT I DO

  • Brand Strategy

  • Brand Planning

  • Brand Architecture

  • Brand Narrative

  • Brand Positioning

  • Brand Values

  • Naming

WHERE I’VE WORKED

 

  • Mission Statements

  • Creative Briefs

  • Creative Strategy

  • Creative Concepting

  • Value Propositions

  • Audience Personas

  • Consumer Research

 

  • Insight Development

  • Trend Analysis

  • Copywriting

  • Messaging Testing

  • Messaging Architecture

  • Communication Strategy

  • Design Thinking